Global sales: BMW leads over Audi, Mercedes
- 11 Sep 2014
- Automakers, Production, Sales
- Posted by Glenn Lidstone
- Comments Off on Global sales: BMW leads over Audi, Mercedes
Global sales of BMW Group’s core brand rose faster in June than at Audi and Mercedes-Benz. This upturn is the result of demands from China and the United States, and they helped the premium carmaker to extend a lead over the two rivals in the first six months of the year.
Sales at the brand were up 9 percent last month to 153,075, the group said today, compared with growth of 5 percent to 140,300 and 8 percent to 131,609 at Audi and Mercedes respectively.
Six-month sales at BMW brand rose 8 percent to 804,000 cars, expanding the lead over runner-up Audi to 24,000 from 11,000 after five months. Half-year sales at Audi and Mercedes rose 6 percent each to 780,500 and 694,000 respectively. In other words, BMW extends global sales and leads over Audi and Mercedes this year.
“BMW has stronger momentum than Audi and Mercedes, that won’t change in the second half,” said Hanover-based NordLB analyst Frank Schwope. “Design of their cars has improved and they’re ahead on fuel-saving technologies.”